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Apr 18, 2024
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AGB 336 - Agricultural Selling
3 credits
Teaches principles of selling with application to agricultural and food related businesses. Reviews attitudes, value systems, and behavioral patterns that relate to agricultural sales. Examines marketing, selling strategies, preparing for sales calls, making sales presentations, handling objections, and closing sales. This course will analyze the buying or purchasing process. Students will develop skills necessary for evaluating consumer behavior that will be vital in the sales field, and communication skills necessary for any career.
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