Dec 05, 2021  
2021-2022 General Catalog 
    
2021-2022 General Catalog
Add to Pathway (opens a new window)

MKT 110 - Principles of Marketing


3 credits
This course helps students understand marketing, the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Effective marketing is critical for the long-term success of any business organization because this function ensures that the firm attracts, retains, and grows customers by creating, delivering, and communicating superior customer value.

Fees
ebook: $75.00







Add to Pathway (opens a new window)