Dec 06, 2021  
2021-2022 General Catalog 
    
2021-2022 General Catalog
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MKT 131 - Social Media Marketing


3 credits
Social media has become a central component of business. Collaborative, social technology is now an essential part of many organizations including marketing, HR, legal, product management and the supply chain. In this course, we examine the organizational use of social media technologies such as photo and website editing, blogs, web analytics, and social networks, as well as the use of social media analytics to drive business strategy.



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