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Apr 18, 2024
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PHT 254 - Business of Photography
3 credits
This course will guide students through crucial processes of starting and operating a successful photography business. Students will assess various business structures and learn to navigate the business registration process. They will also develop a business plan, build a budget, create a logo, learn effective methods for pricing goods and services, and gain an understanding of tax requirements. Resume and cover letters will be created in the course. Special emphasis is placed on designing and building a business around targeted client. Students will learn to identify and reach targeted potential markets in photography. After establishing an authentic personal brand, each student will incorporate their brand into a range of outreach strategies, websites and blogging. Students will build social media marketing platforms and learn to use them effectively, develop promotional materials such as client welcome packets, and construct effective databases. Video marketing projects will provide the opportunity to create promotional videos for clients and businesses.
Fees
Course Materials: $50.00
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