Jul 14, 2024  
2023-2024 General Catalog 
2023-2024 General Catalog [ARCHIVED CATALOG]

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ART 115 - Graphic Design

Course Department: Humanities
Last Date of Approval: Spring 2021

3 Credits
Total Lecture Hours: 30
Total Lab Hours: 30
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0

Course Description:
This course will be a general survey of graphic design concepts and techniques. This course instructs the student in graphic design skills employing tools, materials, and procedures employed in the visual communication arts industry. The focus will be on finding creative visual solutions to communication problems using technical and critical thinking skills. Via self- and class critiques, students will evaluate their own work and that of their peers. This course will allow students to utilize knowledge and skills to improve communication both in visual career fields and on a personal level. Required participation in the college art show or equivalent introduces students to proper presentation and framing methods. No prior artistic experience required. 

Prerequisites/Corequisites: None

Mode(s) of Instruction: traditional/face-to-face and/or online

Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.

Course Fees: Course Materials: $75.00

Common Course Assessment(s): Participation in college art show or equivalent is required.

Student Learning Outcomes and Objectives:

  • Examine the formal elements and principles of design and apply the knowledge in the creation process

  • Demonstrate proficiency in graphic design technology and software by successfully generating projects

  • Construct compositions that reflect the design process: orientation, analysis, conception, generation, and implementation

  • Demonstrate an appreciation of the cultural, social, political, environmental, and historical aspects of design

  • Develop creative thinking and communication skills through participation in critiques

  • Create a professional portfolio and/or final exhibition that demonstrates the application of elements and principles of design

Course Objectives

  • Graphic Design History: Apply knowledge of pivotal historic and contemporary designers and graphic design 

  • Elements of Art and Principles of Design: Demonstrate working knowledge needed to evaluate solutions and communicate as a designer 

  • Gestalt Principles of Design: Produce a composition applying Gestalt principles of design 

  • Color and Color Psychology: Apply the concepts of color theory by understanding basic human responses to color and color relationships 

  • Composition: Explore fundamentals of composition to produce work that enhances visual communication 

  • Typography and Layout Design: Manipulate typographic tools to create dynamic layout by using the elements, principles and theories of design as they apply to typography 

  • Icon and Logo Design: Interpret visual communication by creating a series of icons and/or logo designs 

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