May 21, 2024  
2023-2024 General Catalog 
2023-2024 General Catalog [ARCHIVED CATALOG]

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CIS 254 - Basic Multimedia Design

Last Date of Approval: Fall 2021

2 Credits
Total Lecture Hours: 15
Total Lab Hours: 30
Course Description:
This course is designed to introduce students to the basic principles of good graphic design. Principles essential in guiding a viewer’s eye through visual communication pieces - whether in print or on the web. Students gain knowledge of typography, and effective type combinations, as well as work with color as a visual tool. Students will use software learned in other courses such as Adobe Illustrator, Photoshop, and InDesign to create projects to demonstrate their understanding of the principles they are studying. This course explores project ideation, and build on how to effectively place elements and unify a design for clear communication through use of visual hierarchy. Students will further gain understanding of effective graphic design through case studies of professional design work from around the globe. The study of professional work opens a window to students on what sort of expectations are awaiting them upon graduation, and what level of work they will need to produce to consider these professionals as their peers in the future. Concepts learned in this course will be the foundation of all graphic design projects created for all remaining courses and as professional designers upon graduation.

Recommended(s): Considerable computer experience is recommended.


Mode(s) of Instruction: traditional/face-to-face, and/or online

Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.

Course Fees: none

Common Course Assessment(s): none

Student Learning Outcomes and Objectives:
Student Learning Outcomes:

  1. Students will create art and design projects showing their grasp of the principles of graphic design, image manipulation, and color as the topics are covered in the course.
  2. Students will understand and use the principles of Contrast, Repetition, Alignment, and Proximity, Visual Hierarchy, and Typography.
  3. Students will gain extra experience with the Adobe Creative Suite software, reinforcing their lessons in other courses.
  4. Students will be able to work in groups.
  5. Students will be able to analyze and evaluate third party work from the graphic design industry, as well as effectively critique peer work.
  6. Students will effectively budget time and demonstrate ability to meet deadlines.

Course Objectives

  1. Understand the fundamentals of Form and Space.
  2. Understand Color Fundamentals. Describe the CMYK and RGB color models and when to use each.
  3. Choosing and using type. Understand the various categories of typefaces.
  4. Work with imagery to create design pieces.
  5. Apply basic design principles in projects to enhance communication.
  6. Understand and implement visual hierarchy principles in design work.
  7. Evaluate the use of design principles in third party work.

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