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Apr 19, 2024
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MKT 153 - Advertising and Promotion
3 Credits
Course Description:
This course provides the student with an understanding of the advertising strategy principles and training for entry-level job positions in the fields of advertising and sales promotion. Advertising learning experience must keep up with changes in the field being exposed to new media and new ways of advertising, this course takes the new ways and applies them to fundamentals such as advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness.
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