Sep 23, 2023  
2023-2024 General Catalog 
2023-2024 General Catalog
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MMS 101 - Mass Media

Last Date of Approval: Spring 2021

3 Credits
Total Lecture Hours: 45
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0

Course Description:
This is an introductory course on the role and functions of mass media. It includes a survey of newspapers, magazines, books, radio/television, cable TV, public relations, advertising, and government regulations. Professional opportunities will be explored. This course helps students build confidence in their communication and writing skills while also enabling them to think critically, consider the viewpoints of others, and effectively express themselves, all of which will benefit them in the classroom, in life, and in the workforce.

Prerequisites/Corequisites: None

Mode(s) of Instruction: traditional/face-to-face

Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.

Course Fees: None

Common Course Assessment(s): None

Student Learning Outcomes and Objectives:
Throughout this course students will integrate concepts, research, and critical thinking skills to increase media literacy.  Students will be evaluated on daily assignments, presentations, unit exams, formal group debates, and a final exam.

  1. Explore mass media impact on society and utilize media literacy.

        a. Recognize current event issues.

        b. Follow research process to examine a specific media controversy.

        c. Respond (orally and written) to mass media documentaries by researchers.

  1. Explore legal and ethical issues associated with mass media.
  2. Analyze advertising and public relations.
  3. Explore historical developments in mass media.
  4. Analyze government/political use and misuse of mass media.
  5. Analyze various mass media theories.
  6. To expose students to their own media consumption habits and to the potential impact of media in their own lives and in society (media effects).

Course Objectives:

  1. Discuss the historical development and current status of various media outlets in the United States.
  2. Analyze, evaluate and discuss the impact of the media on culture.
  3. Retrieve information legally, responsibly, and ethically.
  4. Describe the changing impact, capabilities, and limitations of technology on individuals and society.
  5. Describe the business aspects of mass media
  6. Tell the role ethics play in the media
  7. Judge the credibility of information
  8. Identify assumptions, values and biases
  9. Analyze other points of view

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