Sep 30, 2023  
2023-2024 General Catalog 
2023-2024 General Catalog
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SMM 170 - Social Media Campaigns

Last Date of Approval: Spring 2021

3 Credits
Total Lecture Hours: 45
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0

Course Description:
In this course, students explore the applications of social media in journalism and public relations, including driving traffic to other platforms, engaging directly with information consumers, and establishing a brand online. We will study current technologies and others as they emerge during the semester. This course helps students build confidence in their communication skills while also enabling them to think critically, consider the viewpoints of others, and effectively express themselves, all of which will benefit them in the classroom, in life, and in the workforce.

Prerequisites/Corequisites: None

Mode(s) of Instruction: traditional/face-to-face, and/or online

Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.

Course Fees: None

Common Course Assessment(s): None

Student Learning Outcomes and Objectives:
a. Students will embody broadened imaginative and creative powers in their body of work.

b. Students will prepare relationships will local civic/non-profits photographing and creating marketing material.

c. Students will demonstrate preparation for their professional field and ability to create a professional portfolio of images for specific projects.

d. Students will expand their knowledge by engaging in a variety of approaches to social media, while incorporating a conceptual framework in their exploration.

e. Students will demonstrate the ability to run a successful social media campaign on all social media platforms.

Course Objectives:

a. Use social media to disseminate information to target audiences.

b. Think critically about existing social media and emerging platform campaigns, offering ideas for improvement.

c. Develop a relevant and appropriate social media presence for an existing brand.

d. Develop an understanding of mobile platforms and create a mobile campaign for a brand.

e. Track the success of social media campaigns using concrete metrics.

f. Optimize Web content for search engine and social media optimization.

g. Demonstrate personal accountability through active and consistent class participation.

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