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Feb 05, 2025
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MKT 110 - Principles of Marketing
Last Date of Approval: Fall 2019
3 Credits
Total Lecture Hours: 45
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0
Course Description:
This course helps students understand marketing, the process through which organizations analyze, plan, implement, and control programs to develop and maintain beneficial exchanges with target buyers. Effective marketing is critical for the long-term success of any business organization because this function ensures that the firm attracts, retains, and grows customers by creating, delivering, and communicating superior customer value.
Prerequisites/Corequisites: None
Mode(s) of Instruction: Traditional/Face-to-Face, and/or Online
Credit for Prior Learning: This course offers an opportunity for students to earn Credit for Prior Learning for skills that they have brought with them to Iowa Central. For more information, please ask the instructor and see the Iowa Central Community College catalog.
Course Fees: ebook: $120.00
Common Course Assessment(s): All assessments are common amongst all sections.
Student Learning Outcomes and Objectives:
- To explore and further your understanding of Designing Customer-Oriented Marketing Strategies
- Examine Marketing in the Art and Science of Satisfying Customers
- Demonstrate Strategic Planning in Contemporary Marketing
- Analyze the Marketing Environment, Ethics, and Social Responsibility
- Explain the importance of E-Business: Managing the Customer Experience Demonstrate Social Media: Living in the Connected World
- To attain a broader understanding of Buyers and Markets
- Describe Consumer Behavior
- Identify Business Markets and Buying Behavior
- Explain Global Marketing
- To develop skills that allow continuous learning and adaptation of Target Market Selection
- Demonstrate Market Segmentation, Targeting, and Positioning Demonstrate Marketing Research
- To explore and further the understanding of Product Decisions
- Describe Product and Branding Concepts
- Explain Developing and Managing Products
- Detail how to integrate Pricing Concepts
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