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Apr 25, 2024
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COM 150 - Mass Communications and Society
Last Date of Approval: Spring 2021
3 Credits
Total Lecture Hours: 45
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0
Course Description:
This course is designed to introduce you to the history, models, theories, concepts and terminology of mass communication, specifically focusing on journalism, advertising, and public relations. It will enable you to understand the complex interactions between media and society, and think critically about the ways in which mass media inform our everyday lives. It will introduce you to mass communication theories and concepts to help explain and/or predict causes and effects of mass communication. It will also introduce you to the various careers in mass media to help prepare you for the professions. This course helps students build confidence in their communication skills while also enabling them to think critically, consider the viewpoints of others, and effectively express themselves, all of which will benefit them in the classroom, in life, and in the workforce.
Prerequisites/Corequisites: None
Mode(s) of Instruction: Traditional/face-to-face
Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.
Course Fees: None
Common Course Assessment(s): None
Student Learning Outcomes and Objectives:
- Critically analyze and discuss media message content;
- Identify economic and cultural influences affecting mass media messages.
- Discuss the juxtaposition of factual information and entertainment demands on media content in light of economic and technological imperatives.
- Understand media history and technology and their effects on contemporary messages.
- Develop an increased understanding and awareness of media influences on perceptions of multiculturalism and diversity
- Understand the evolving roles of social media messages on politics, behavior, and culture.
- Understand the effects of globalization and consolidation on the media.
Course Objectives:
- Analyze critically mass media and mass media messages.
- Understand the economic and social imperatives affecting message content, delivery and effects.
- Understand the influences of media content on cultural perceptions.
- Understand the characteristics of contemporary mass media, including the influence and roles of media history, media law and ethics, governmental regulation, and evolving technology.
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