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2022-2023 General Catalog [ARCHIVED CATALOG]

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MMS 145 - Broadcast Writing

Last Date of Approval: Spring 2021

3 Credits
Total Lecture Hours: 45
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0

Course Description:
This course is designed for students to gain the knowledge, fundamentals, principles, and challenges of writing for video and radio. Emphasis is on the duties of the account executives, copywriters, news directors, sports directors, and promotions directors as they relate to programming, broadcast sales, profit, broadcast engineering, and federal regulations. This class will allow students to obtain a job in the media industry as a copywriter and to read rundowns and production orders. This course will also help students gain confidence in skills and ability which will be of key significance when making important life decisions. 

Prerequisites/Corequisites: None

Mode(s) of Instruction: traditional/face-to-face

Credit for Prior Learning: None

Course Fees: None

Common Course Assessment(s): None

Student Learning Outcomes and Objectives:

  1. Rewrite news stories and press releases in proper broadcast style. 

  1. Generate radio and TV news stories using proper broadcast style. 

  1. Practice appropriate research strategies to gather information for news stories. 

  1. Create and produce a straight read story, a new story using actualities, a voicer, and a wrap. 

  1. Prepare radio and television commercials using proper broadcast style. 

  1. Formulate straight read commercials and dialogue commercials for commercial use. 

  1. Utilize background music and sound effects effectively in radio commercials. 

  1. Demonstrate creativity. 

  1. Write and produce an underwriting announcement to air on KICB.

  1. Demonstrate an understanding of FCC regulations regarding underwriting announcements. 

  1. Write radio promos, video PSAs, and radio teases using proper broadcast style .

  1. Critique writing samples.

  1. Participate in self and peer review.

  1. Revise written scripts. 

 

Course Objectives:  

  1. Assemble news stories from press releases in the proper broadcast style. 

  1. Develop radio news stories, radio commercials, radio promos, PSAs, and story teases using proper broadcast style. 

  1. Critique writing samples. 

  1. Participate in self and peer review. 

  1. Evaluate written scripts. 


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