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Dec 21, 2024
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MMS 241 - Public Relations and Marketing
Last Date of Approval: Spring 2021
3 Credits
Total Lecture Hours: 45
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0
Course Description:
The course will provide a comprehensive understanding of public relations’ role in organizations and society; how public relations has been developed as a discipline; and the contemporary roles of public relations in organizations and society. Basic public relations principles and theories will be examined in addition to applied perspectives. Students will discuss public relations issues and trends as well as international and ethical considerations involved in the practice of public relations. Students will be encouraged to think more broadly considering the globalized communication function of public relations and having their own ideas about public relations through the discussion of misunderstandings and misperceptions about the field of public relations as well as ongoing discussions about case studies. This course helps students build confidence in their communication skills while also enabling them to think critically, consider the viewpoints of others, and effectively express themselves, all of which will benefit them in the classroom, in life, and in the workforce.
Prerequisites: C or better in JOU 121 - Newswriting and Reporting
Mode(s) of Instruction: traditional/face-to-face
Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.
Course Fees: None
Common Course Assessment(s): None
Student Learning Outcomes and Objectives:
- Understand the roll of public relations and marketing in helping organizations communicate.
- Critically discuss and analyze public relations and marketing campaigns.
- Understand the rise in new types of media and how they are affecting the practice of public relations and marketing.
- Know how to write for press releases and marketing materials.
- Discuss ethical and legal questions.
- Develop a knowledge of relating to governments, communities and global publics.
Course Objectives:
- Provide an understanding of public relations and marketing.
- Understand how to write for public relations and marketing campaigns.
- Analyze current campaigns.
- Understand the history, law and ethics, and evolution of the field.
- College Procedures: All college-wide procedures are located in the Iowa Central Community College Student Handbook.
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