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Apr 26, 2024
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PHT 233 - Commercial Photography
Last Date of Approval: Spring 2021
3 Credits
Total Lecture Hours: 30
Total Lab Hours: 30
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0
Course Description:
This course provides an in-depth study of professional commercial photography. Business practices, tools, techniques, and applications are explored via demonstrations, assignments, and on-the-job partnerships with community businesses and non-profits. Students will learn to apply exposure techniques, camera filters, composition, and the types and characteristics of light unique to commercial photography. Course work includes an in-depth study of advertising photography; studio and location camera techniques and lighting; model, food, and architectural photography; layout specifications and art direction; corporate and stock photography; digital imaging applications; and current commercial business practices. Via self and class critiques, students will evaluate their own work and that of their peers. Participation in the student photography show is required. This course helps students build confidence in their visual communication skills while also enabling them to think critically, consider the viewpoints of others, and effectively express themselves, all of which will benefit them in the classroom, in life, and in the workforce.
Prerequisites: ART 184 - Photography or PHT 183 - Photography I
Mode(s) of Instruction: traditional/face-to-face
Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.
Course Fees: Course Materials: $100.00
Common Course Assessment(s): None
Student Learning Outcomes and Objectives:
- Construct studio and location lighting schemes based upon client specifications.
- Employ Digital Management workflows for image security and inventory.
- Produce professional quality marketing materials suitable for commercial photographic business.
- Prepare a photographic portfolio exemplifying skills in Commercial Photography.
Course Objectives
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Employ how to arrange products for effective commercial photography imagery.
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Practice the basic elements and principles of composition as they apply to photography.
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Differentiate the need for, and apply, the systematic documentation of methods and processes.
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Manage basic techniques to refine an artist’s photographic vision through the use of digital-manipulation software like Adobe Photoshop.
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Examine experience working with other professionals, such as graphic designers and other professionals to create compelling photographs.
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Express a professional disposition by communicating with clients in an ethical and responsible manner.
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Demonstrate personal accountability through active and consistent class participation.
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