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May 12, 2024
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REC 135 - Sports Facilities Marketing
3 Credits
Course Description:
This course will teach students skills specific to effective marketing and promoting a variety of sports and recreation venues. Students will gain knowledge in: tools used in marketing, market segmentation, target marketing to different populations, effective communication skills and strategies, and internal vs. external marketing. A portion of the course will provide students specific skills for marketing themselves to sports/recreation organizations; resumes, cover letters, and interview skills.
Course Fees: None
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