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Apr 25, 2024
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PHT 254 - Business of Photography
Last Date of Approval: Spring 2021
3 Credits
Total Lecture Hours: 45
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0
Course Description:
This course will guide students through crucial processes of starting and operating a successful photography business. Students will assess various business structures and learn to navigate the business registration process. They will also develop a business plan, build a budget, create a logo, learn effective methods for pricing goods and services, and gain an understanding of tax requirements. Resume and cover letters will be created in the course. Special emphasis is placed on designing and building a business around targeted client. Students will learn to identify and reach targeted potential markets in photography. After establishing an authentic personal brand, each student will incorporate their brand into a range of outreach strategies, websites, and blogging. Students will build social media marketing platforms and learn to use them effectively, develop promotional materials such as client welcome packets, and construct effective databases. Video marketing projects will provide the opportunity to create promotional videos for clients and businesses. This course offers a unique practical approach to learning business ethics and focuses on building relationships among client and creator.
Prerequisites/Corequisites: None
Mode(s) of Instruction: traditional/face-to-face and/or virtual
Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.
Course Fees: Course Materials: $50.00
Common Course Assessment(s): None
Student Learning Outcomes and Objectives:
- Develop knowledge of principles of aesthetics and visual communication and integrate these principles creatively in still and motion based images and in new media storytelling.
- Establish a thorough and adaptable knowledge of software used in digital imaging and new media storytelling.
- Construct a complete digital profile that includes professional communication, contract, and pricing.
- Demonstrate thorough knowledge of profit, loss, and taxes, and business licensure.
- Compute an understanding of professional practices, communications,organizations and career opportunities in the files of professional photography. This will be demonstrated by creating a professional body of work and appropriate support material such as website and marketing materials, to showcase personal vision and technical skills.
- Demonstrate through knowledge of proper business practices, maintaining a profitable business, and different methods of product sales.
Course Objectives
- Learn to prepare an effective price list of goods and services
- Develop skills in budgeting as it relates to the high and low income cycles associated with each aspect of the portrait photography business.
- Understand how studio layout and design effects efficiency and customer comfort.
- Learn how to prioritize the purchasing of equipment and salable goods, such as frames, folders, and other supplies.
- Understand the importance of remaining aware of current trends and techniques through trade publications and attending professional conventions, workshops, and seminars.
- Understand how to effectively schedule appointments
- Demonstrate personal responsibility through active and consistent class participation. Integrate historical and contemporary historical issues related to photographer through library research and journaling.
- Manage accountability and professionalism when working one on one with a non-profit/civic organization.
- Identify on line applications to conduct research and create boards on recreating sciences and concepts for photography sessions.
- Demonstrate how to professional marketing their photography business using video and social media.
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