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2022-2023 General Catalog [ARCHIVED CATALOG]

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MMS 137 - Media Announcing

Last Date of Approval: Spring 2020

2 Credits
Total Lecture Hours: 15
Total Lab Hours: 30
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0

Course Description:
Students of this course learn effective communication skills vital to all careers in media and in daily life by using practical concepts of microphone and camera presence. Skills in voice and articulation, acting, persuasion, and pronunciation are studied along with techniques of relaxation and vocal dynamics. Students will also study interview skills and techniques that are critical for a long-lasting career in the media industry.

Prerequisites/Corequisites: None

Mode(s) of Instruction: traditional/face-to-face

Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.

Course Fees: None

Common Course Assessment(s): None

Student Learning Outcomes and Objectives:

  1. Demonstrate the qualities of good vocal delivery such as proper breathing and pronunciation. 

  1. Demonstrate different aspects of styles of vocal delivery. 

  1. Identify appropriate ad-libbing styles for different formats. 

  1. Assess the role of the radio announcer and explain the importance. 

  1. Describe the impact of format on announcing style. 

  1. Produce a newscast to demonstrate effective news presentation style. 

  1. Demonstrate techniques for conducting an interview and utilize the three steps for successful interviewing. 

  1. Produce an interview piece for audio and video. 

  1. Demonstrate effective sports presentation style for play-by-play and analyst announcer. 

  1. Develop and utilize self-evaluation checklists. 

Course Objectives:  

  1. Employ proper breathing techniques for all announcing scenarios.  

  1. Utilize techniques for improving common vocal problems. 

  1. Employ techniques for improving common pronunciation problems. 

  1. Illustrate and evaluate the qualities of good vocal delivery. 

  1. Develop effective ad-libbing techniques. 

  1. Identify the role of the radio, TV, and the sports announcer. 

  1. Summarize effective news and sports presentation styles. 

  1. Plan, prepare, and conduct an interview for broadcast using announcing and communication skills. 


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