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2022-2023 General Catalog [ARCHIVED CATALOG]

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MMS 181 - Media Practices and Operations

Last Date of Approval: Spring 2018

2 Credits
Total Lecture Hours: 30
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0

Course Description:
Media Practices is an introductory course that gives students the knowledge and skills of the inner workings of the broadcast industry. Topics cover rules and regulations of broadcast, studio expectations, and formatics. This course will prep students to operate the campus radio station, KICB, and prepares them for a rewarding career in broadcast. This course will also help students gain confidence in skills and ability which will be of key significance when making important life decisions. 

Prerequisites/Corequisites: None

Mode(s) of Instruction: traditional/face-to-face

Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.

Course Fees: None

Common Course Assessment(s): None

Student Learning Outcomes and Objectives:

  1. Describe the impact of mass media on our society. 

  1. Summarize the common uses for public relations by media companies.  

  1. Define the basic laws that govern broadcast on TV, radio, and the internet. 

  1. Create a forecast of the changes in media as technology progresses. 

  1. Locate, identify, and explain all on-air equipment in the radio control room. 

  1. Explain the skills necessary for effective media operations management. 

  1. Describe the organizational hierarchy of a typical media company. 

  1. Discuss the ways in which a manager can manage time more effectively. 

  1. Compare and contrast the different styles of leadership. 

  1. Explain the steps in the recruitment and selection process of new employees. 

  1. Explain the concept of motivation in terms of employee satisfaction. 

  1. Describe the effect of employee morale on a media company’s productivity and success. 

  1. Explain the significance of teamwork in business. 

  1. Explain how programming, content, and/or format are determined. 

  1. List the steps involved in the decision-making process. 

  1. Explain the impact of audience research and ratings on programming and/or format. 

  1. Describe the role of budgeting in the media industry. 

Course Objectives:  

  1. Analyze forms of mass media and evaluate its impact and future impact on the world.  

  1. Examine public relations and its effects on the media. 

  1. Examine and comprehend the basic laws that govern broadcast television and radio. 

  1. Develop professional behavior and build team working skills. 

  1. Demonstrate technical competency with the studio equipment.  

  1. Analyze effective leadership strategies. 

  1. Define management and its role in media. 

  1. Describe the organizational hierarchy of a typical media outlet. 

  1. Develop time management skills. 

  1. Discuss effective leadership strategies. 

  1. Explain the significance of teamwork in business. 

  1. Discuss the importance of financial planning in radio as a business. 

 


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