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2022-2023 General Catalog [ARCHIVED CATALOG]

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MMS 193 - Media Sales and Promotions

Last Date of Approval: Spring 2021

2 Credits
Total Lecture Hours: 15
Total Lab Hours: 30
Total Clinical Hours: 0
Total Work-Based Experience Hours: 0

Course Description:
Media Sales and Promotions is a course that will explore the marketing strategies freelance producers, program directors, and general managers use to draw a target audience to their content. Topics to be discussed include target audience, research, format, image, promotions, and contest strategies. Students will develop sales plans, find non-traditional revenue sources, and create engaging contests and events for the promotion of KICB and other Iowa Central media outlets. This course will also help students gain confidence in skills and ability which will be of key significance when making important life decisions.

Prerequisites/Corequisites: None

Mode(s) of Instruction: traditional/face-to-face

Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.

Course Fees: None

Common Course Assessment(s): None

Student Learning Outcomes and Objectives:

  1. Define marketing as it relates to broadcasting. 

  1. Support the importance of format as it pertains to promotions. 

  1. Discuss the impact of audience research. 

  1. Discuss the effect of image marketing. 

  1. Develop a community involvement promotion. 

  1. Define “promotions” and its importance in broadcasting. 

  1. Discuss key elements necessary for a successful promotion. 

  1. Develop a promotion using and promoting social media. 

  1. Describe the relationship between promotions and sales in radio. 

  1. Develop a sales-based promotion for a station. 

  1. Support the laws that govern contests in broadcasting. 

  1. Formulate a trivia contest for KICB radio. 

 
Course Objectives:  

  1. Describe the implications of new information for both current and future problem-solving and decision-making. 

  1. Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.  

  1. Adjusting actions in relation to others’ actions. 

  1. Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.  

  1. Developing constructive and cooperative working relationships with others and maintaining them over time. 

  1. Observing, receiving, and otherwise obtaining information from all relevant sources. 

  1. Considering the relative costs and benefits of potential actions to choose the most appropriate one. 

  1. Bringing others together and trying to reconcile differences and find a common goal. 

  1. Persuading others to change their minds or behavior. 

  1. Actively looking for ways to help people and business. 

  1. Developing, designing, or creating new applications, ideas, relationships, systems, or products, including artistic contributions. 

  1. Managing one’s own time and the time of others. 


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