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2022-2023 General Catalog [ARCHIVED CATALOG]

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MMS 342 - Radio Practicum III

Last Date of Approval: Srping 2021

1 Credits
Total Lecture Hours: 0
Total Lab Hours: 0
Total Clinical Hours: 0
Total Work-Based Experience Hours: 60

Course Description:
Radio Practicum III is designed to allow students to gain experience in running a radio station and gaining confidence in working in a team. All managerial possessions of a professional station (Operations Manager, Music Director, Promotions Director, News Director, Program Director, Social Media Director, Website Director, etc.)  are filled by students in this course at the college-owned radio station. Students will also continue training on-air and applying techniques and principles on KICB. Students are expected to develop an effective on-air personality through the understanding of a target audience. Students will be critiqued weekly on organizational and performance abilities. Students will be required to attend and direct various station activities and meetings. This course will also help students gain confidence in skills and abilities, which will be of key significance when making important life decisions. 

Prerequisites: MMS 341 - Radio Practicum II  
Mode(s) of Instruction: traditional/face-to-face

Credit for Prior Learning: There are no Credit for Prior Learning opportunities for this course.

Course Fees: None

Common Course Assessment(s): None

Student Learning Outcomes and Objectives:

  1. Provide effective leadership in executive staff positions. 

  1. Develop and implement promotions for expanding listenership. 

  1. Operate the college-owned radio station within the parameters set forth in the KICB Handbook. 

  1. Execute all stop sets at the appropriate times. 

  1. Develop show prep that is in line with the listeners of KICB. 

  1. Playing requested and hand-selected songs. 

  1. Reading advertisements and weather forecasts verbatim. 

  1. Incorporate prerecorded advertisements organically. 

  1. Research popular discourse and news stories. 

  1. Delivering traffic reports, news segments, and interviews. 

  1. Speaking to callers to unveil their insights into ongoing events. 

  1. Avoiding vulgar speech and discussions about taboo phenomena. 


Course Objectives:  

  1. Demonstrate use of standard control room equipment. 

  1. Execute specifically timed spots using mixing techniques. 

  1. Perform various job responsibilities within the radio station. 

  1. Participate in self evaluations and peer evaluations. 

  1. Tell meaningful stories through production of good narratives on the radio. 

  1. Plan, produce, and write good radio production projects. 

  1. Prepare research information for production in radio stories and interviews. 

  1. Apply production skills for all job responsibilities within the station. 

  1. Communicate information and entertainment to diverse cultures using prerecorded and live audio with finely tuned presenting and interviewing techniques. 

  1. Determine what type of information is needed for questions, problems, or issues, and retrieve, evaluate, and effectively use such information in audio production.  

  1. Operate media outlets in accordance with a specific image. 

  1. Develop excellent verbal communication skills. 


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