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May 08, 2025
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MMS 193 - Media Sales and Promotions
2 credits
Media Sales and Promotions is a course that will explore the marketing strategies freelance producers, program directors, and general managers use to draw a target audience to their content. Topics to be discussed include target audience, research, format, image, promotions, and contest strategies. Students will develop sales plans, find non-traditional revenue sources, and create engaging contests and events for the promotion of KICB and other Iowa Central media outlets. This course will also help students gain confidence in skills and ability which will be of key significance when making important life decisions.
Fees
None
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